Creative Homework/Short Project You are an entrepre-neur who is designing a new line of boutique hotels located

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Creative Homework/Short Project You are an entrepre-neur who is designing a new line of boutique hotels located along California’s coastline. Each of the 100 guest rooms in each hotel will offer upscale decor, Wi-Fi, a mini bar stocked with high-end snacks, pre-mium beers, and top-label liquors for a nightly rate of

$315. The hotels will have a spa, an onsite restaurant, and a separate full-service bar that features local musi-cians.

Describe in detail the demographics—age, gen-der, family life cycle, income and social class, ethnicity, and place of residence—of your target customer.

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Marketing Real People Real Choices

ISBN: 9780136810384,9780136810490

11th Edition

Authors: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart

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