How do marketers use perceptual maps to help them develop effective positioning strategies?

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Marketing Real People Real Choices

ISBN: 9780136810384,9780136810490

11th Edition

Authors: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart

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Question Posted: Jul 04, 2024 11:00 AM

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How do marketers use perceptual maps to help them develop effective positioning strategies?

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Marketing Real People Real Choices

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