Today, traditional bricks-and-mortar retailers are faced with competition from B2C E-commerce. What are some of the benefits

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Today, traditional bricks-and-mortar retailers are faced with competition from B2C E-commerce. What are some of the benefits and limitations of B2C E-commerce?

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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