In this chapter, we learned that the characteristics of services are intangibility, perishability, variability, and inseparability. Explain

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In this chapter, we learned that the characteristics of services are intangibility, perishability, variability, and inseparability. Explain each of these characteristics and how they create challenges for marketing services.

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jul 02, 2024 09:11 AM

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In this chapter, we learned that the characteristics of services are intangibility, perishability, variability, and inseparability. Explain

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Marketing Real People Real Choices

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