What are cultures, subcultures, and microcultures? What is the significance of social class to marketers?

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What are cultures, subcultures, and microcultures?

What is the significance of social class to marketers?

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jul 02, 2024 09:08 AM

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What are cultures, subcultures, and micro cultures? How do culture, subcultures, and micro cultures influence consumer behaviour? What is the significance of social class to marketers?
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What are cultures, subcultures, and microcultures? What is the significance of social class to marketers?

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Marketing Real People Real Choices

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