What are reference groups, and how do they influence consumers? What are opinion leaders? What are gender

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What are reference groups, and how do they influence consumers? What are opinion leaders? What are gender roles?

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jul 02, 2024 09:08 AM

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What are reference groups, and how do they influence consumers? What are opinion leaders? What are gender

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Marketing Real People Real Choices

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