1. Knowing that the company wants a mixed-media ad campaign to support this event, prepare an ad...

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1. Knowing that the company wants a mixed-media ad campaign to support this event, prepare an ad plan for the general merchandise manager that costs no more than $40,000.

2. Work out the daily scheduling of all advertising.

3. Work out the dollars to be devoted to each medium.

4. Justify your plan.

Synopsis: A hypothetical department store needs to develop an advertising plan to promote a three-day consumer electronics products sale.

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Retailing Management

ISBN: 978-1259573088

10th edition

Authors: Michael Levy, Barton Weitz, Dhruv Grewal

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Question Posted: Dec 03, 2018 11:55 AM

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1. Knowing that the company wants a mixed-media ad campaign to support this event, prepare an ad...

Question:

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1 The firm could use a mix of direct mail flyers TV advertising Radio advertising and Newspaper advertising The directmail flyers would cost the firm ...View the full answer

Retailing Management

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