1. Why is strategic planning so important in retailing today? Should a retailer, even a small retailer,...

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1. Why is strategic planning so important in retailing today? Should a retailer, even a small retailer, always have a strategy to change the rules of the game as it is currently being played? Why?

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Retailing

ISBN: 9781285546056

7th Edition

Authors: Patrick M. Dunne, Robert F. Lusch , James R. Carver

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