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Retailing(7th Edition)

Authors:

Patrick M. Dunne, Robert F. Lusch , James R. Carver

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Cover Type:Hardcover

Condition:Used

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ISBN: 9781439040812

Book publisher: Cengage Learning

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Book Summary: Full-color, completely current, and packed with practical applications, the Seventh Edition of RETAILING puts students on the inside track to success in the fast-moving retail industry. RETAILING is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this market-leading text endorsement by the National Retailing Federation. While others may focus on lackluster descriptions of retailers and their most mundane tasks, Dunne, Lusch, and Carver bring retailing to life, covering the latest developments in the field and detailing behind-the-scenes stories in a conversational style enlivened by full-color pictures and illustrations.

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