1. Why must a retailer view itself as a member of a larger marketing system? Cant JCPenneys,...

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1. Why must a retailer view itself as a member of a larger marketing system?

Can’t JCPenney’s, Costco, or Best Buy be successful on its own?

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Retailing

ISBN: 9781285546056

7th Edition

Authors: Patrick M. Dunne, Robert F. Lusch , James R. Carver

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Question Posted: Oct 24, 2024 03:03 AM

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1. Why must a retailer view itself as a member of a larger marketing system? Cant JCPenneys, Costco, or Best Buy be successful on its own?
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1. Why must a retailer view itself as a member of a larger marketing system? Cant JCPenneys,...

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Retailing

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