10. Why are retailers so dependent on other supply-chain members? Couldnt they simply perform all eight marketing...

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10. Why are retailers so dependent on other supply-chain members? Couldn’t they simply perform all eight marketing functions themselves?

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Retailing

ISBN: 9781285546056

7th Edition

Authors: Patrick M. Dunne, Robert F. Lusch , James R. Carver

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Question Posted: Oct 24, 2024 03:03 AM

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10. Why are retailers so dependent on other supply-chain members? Couldnt they simply perform all eight marketing functions themselves?
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10. Why are retailers so dependent on other supply-chain members? Couldnt they simply perform all eight marketing...

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Retailing

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