14. Is it better for a retailer to develop a new private-label brand or to try to...

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14. Is it better for a retailer to develop a new private-label brand or to try to revive a once-prestigious brand that has been discontinued? Explain your reasoning.

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Retailing

ISBN: 9781285546056

7th Edition

Authors: Patrick M. Dunne, Robert F. Lusch , James R. Carver

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