3. Most college students have either strong favorable or unfavorable opinions of their campus nightspots. Suppose you

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3. Most college students have either strong favorable or unfavorable opinions of their campus nightspots. Suppose you were asked to advise one of the businesses near your campus, what suggestions would you make for it to differentiate itself?

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Retailing

ISBN: 9781285546056

7th Edition

Authors: Patrick M. Dunne, Robert F. Lusch , James R. Carver

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