4. Can divertive competition occur only in intertype competitionthat is, where two different types of retailers with
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4. Can divertive competition occur only in intertype competition—that is, where two different types of retailers with a similar product compete with each other?
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Retailing
ISBN: 9781285546056
7th Edition
Authors: Patrick M. Dunne, Robert F. Lusch , James R. Carver
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