5. Why dont retailers list increasing sales as their number-one advertising objective? ...

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5. Why don’t retailers list ‘‘increasing sales’’ as their number-one advertising objective?

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Retailing

ISBN: 9781285546056

7th Edition

Authors: Patrick M. Dunne, Robert F. Lusch , James R. Carver

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Question Posted: Oct 24, 2024 04:03 AM

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5. Why dont retailers list increasing sales as their number-one advertising objective?
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4. What do you think is the most important short-term objective for a retailer: increase patronage from existing customers or attracting new customers? Explain the reasoning behind your answer.
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5. Why dont retailers list increasing sales as their number-one advertising objective? ...

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Retailing

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