Consider a recent retail service experience you have had, such as a haircut, doctors appointment, dinner in

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Consider a recent retail service experience you have had, such as a haircut, doctor’s appointment, dinner in a restaurant, bank transaction, or product repair (not an exhaustive list), and answer the questions below:

a. Describe an excellent service delivery experience.

b. What made this quality experience possible?

c. Describe a service delivery experience in which you did not receive the performance that you expected.

d. What were the problems encountered, and how could they have been resolved?

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Retailing Management

ISBN: 9780071220989

8th International Edition

Authors: Michael Levy, Barton Weitz

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