Consider customer service at IKEA. How does this retailer utilize a self-service model to gain a competitive
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Consider customer service at IKEA. How does this retailer utilize a self-service model to gain a competitive advantage over traditional furniture stores?
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The typical furniture store uses a showroom to display some of the merchandise the retailer sells Complementing the instore inventory are books of fab...View the full answer
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Related Book For
Retailing Management
ISBN: 978-1259573088
10th edition
Authors: Michael Levy, Barton Weitz, Dhruv Grewal
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