INTERNET EXERCISE Go to the home page of ACNielsen to read about the Nielsen retail measurement products

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INTERNET EXERCISE Go to the home page of ACNielsen to read about the Nielsen retail measurement products Shelfbuilder and Spaceman (http://

en-us.nielsen.com/content/nielsen/en_us/product_ families/nielsen_retail_measurement/fact_sheet_ library.html). How can retailers use these tools to optimize assortment planning and improve planograms to enhance visual impact, match consumers’

shopping patterns, and strengthen financial earnings?

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Retailing Management

ISBN: 9780071220989

8th International Edition

Authors: Michael Levy, Barton Weitz

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Question Posted: Sep 02, 2024 07:03 AM

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INTERNET EXERCISE Go to the home page of ACNielsen to read about the Nielsen retail measurement products

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Retailing Management

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