INTERNET EXERCISE Go to your favorite multichannel retailers Internet site. Evaluate its degree of simplicity, ease of
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INTERNET EXERCISE Go to your favorite multichannel retailer’s Internet site. Evaluate its degree of simplicity, ease of navigation, readability, use of color, consistency with the brand image, and similarity of pricing and merchandise offered with those at its bricks-and-mortar stores.
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Retailing Management
ISBN: 9780071220989
8th International Edition
Authors: Michael Levy, Barton Weitz
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