INTERNET EXERCISE Go to the home page of Merchandise Management Company (MMC), the exclusive merchandising service partner

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INTERNET EXERCISE Go to the home page of Merchandise Management Company (MMC), the exclusive merchandising service partner for Kohl’s, at www.merchmanco.com/Default.aspx. Watch the three-minute video, and read the posted information and press releases at this Web site. How does this service provider support vendors to manage merchandise sold at this discount department store? What is the “Store Vision” system? How is it used to measure merchandise performance?

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Retailing Management

ISBN: 9780071220989

8th International Edition

Authors: Michael Levy, Barton Weitz

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