Many experts believe that customer service is one of retailings most important issues. How can retailers that

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Many experts believe that customer service is one of retailing’s most important issues. How can retailers that emphasize price (e.g., discount stores, category specialists, off-price retailers) improve customer service without increasing costs and, thus, prices?

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Retailing Management

ISBN: 9780071220989

8th International Edition

Authors: Michael Levy, Barton Weitz

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