Review Exhibit 152, Kinds of Sales Promotion, and describe which of these consumer promotions have been successful
Question:
Review Exhibit 15–2, “Kinds of Sales Promotion,” and describe which of these consumer promotions have been successful with you as a consumer. Which ones have not been successful? Explain your responses.
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Related Book For
Retailing Management
ISBN: 9780071220989
8th International Edition
Authors: Michael Levy, Barton Weitz
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