What factors should be considered in dividing up the advertising budget among a stores different merchandise areas?

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What factors should be considered in dividing up the advertising budget among a store’s different merchandise areas? Which of the following should receive the highest advertising budget: staple, fashion, or seasonal merchandise? Why? LO15-3

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Retailing Management

ISBN: 9781264157440

11th Edition

Authors: Michael Levy

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Question Posted: Jul 03, 2024 11:00 AM

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What factors should be considered in dividing up the advertising budget among a stores different merchandise areas?

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Retailing Management

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