College recruiters were discussing some of the students they had interviewed that day. One interviewer described a
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College recruiters were discussing some of the students they had interviewed that day. One interviewer described a female applicant with excellent credentials as follows: “She looked too feminine, like she would need someone to take care of her, and she was not all that serious about a sales job with us.” When asked to explain her comments, the interviewer said, “Under her jacket she wore a flowery blouse with little flowing sleeves and a lace collar.” The other recruiter countered and asked, “What do a flowery blouse, flowing sleeves, and a lace collar have to do with performance?” Comment.
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Contemporary Selling Building Relationships Creating Value
ISBN: 102447
5th Edition
Authors: Mark W. Johnston, Greg W. Marshall
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