Comment on the advantages and difficulties of adopting a marketing orientation.

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Selling And Sales Management

ISBN: 275523

11th Edition

Authors: Kenneth Le Meunier-FitzHugh

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Question Posted: May 04, 2024 09:43 PM

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Comment on the advantages and difficulties of adopting a marketing orientation.

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Adopting a marketing orientation is a strategic decision that shifts the focus of a business from the product itself to the needs and wants of the tar...View the full answer

Selling And Sales Management

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