2. Using the ADAPT questioning method discussed in this chapter, develop 57 questions for the first two
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2. Using the ADAPT questioning method discussed in this chapter, develop 5–7 questions for the first two stages—A (assess the buyer’s situation) and D (discover the buyer’s needs)—that could be directed to Patricia Simpson and Sam Ranger. Note that there may be some questions that would be appropriate for both Simpson and Ranger, but some unique questions for both Simpson and Ranger would definitely be appropriate.
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Sales Management: Analysis And Decision Making
ISBN: 9781420090765
11th Edition
Authors: Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams
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