3. There is a universal ongoing need for training on “how to sell.” For instance, knowing how to listen effectively is an extremely important skill that contributes to the success of salespeople. Find several articles on listening. Use this information to design a training program to improve salespeople’s listening skills. Assume that you will conduct the training session. Determine what you will teach, along with the methods and media you will use. Also, decide how you will assess whether the training was successful. If possible, conduct your training program on a small group such as your fraternity, sorority, student American Marketing Association chapter, or any other student group.