3. What are the advantages and disadvantages of developing a new sales organization for the Eastern Region

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3. What are the advantages and disadvantages of developing a new sales organization for the Eastern Region that would organize according to these customer types:

(a) grocery chains and food co-ops;

(b) distributors, including paper and plastic distributors, restaurant wholesalers, institutional food wholesalers, and janitorial wholesalers; and

(c) end users, including meat and poultry processors, grocery store delis, egg packers/ processors, laundries and dry cleaners, uniform rental companies, and garment

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Sales Management: Analysis And Decision Making

ISBN: 9781420090765

11th Edition

Authors: Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, Michael R. Williams

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