4. Why do most firms use both personal selling and advertising in their strategies? ...

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4. Why do most firms use both personal selling and advertising in their strategies?

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Sales Management Analysis And Decision Making

ISBN: 9780367252731,9781000651942

10th Edition

Authors: Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr., Michael R. Williams

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Question Posted: Oct 24, 2024 10:00 AM

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4. Why do most firms use both personal selling and advertising in their strategies?
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4. Why do most firms use both personal selling and advertising in their strategies? ...

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Sales Management Analysis And Decision Making

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