5 What changes must occur for a firm to form relationships with their best customers? Should a...

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5 What changes must occur for a firm to form relationships with their best customers?

Should a firm have close relationships with all their customers?

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Sales Management A Global Perspective

ISBN: 9780415300445,9781134420100

1st Edition

Authors: John B Ford, Earl Honeycutt, Antonis Simintiras

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