8 Why is the level of competition important when assessing overseas market expansion, and how can the

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8 Why is the level of competition important when assessing overseas market expansion, and how can the different market size estimation techniques be adjusted to reflect expected sales competition?

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Sales Management A Global Perspective

ISBN: 9780415300445,9781134420100

1st Edition

Authors: John B Ford, Earl Honeycutt, Antonis Simintiras

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