8 Why is the level of competition important when assessing overseas market expansion, and how can the
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8 Why is the level of competition important when assessing overseas market expansion, and how can the different market size estimation techniques be adjusted to reflect expected sales competition?
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Sales Management A Global Perspective
ISBN: 9780415300445,9781134420100
1st Edition
Authors: John B Ford, Earl Honeycutt, Antonis Simintiras
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