Discuss the product offering step of the global selling process and how the salesperson can best prepare

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Discuss the product offering step of the global selling process and how the salesperson can best prepare for and make the most effective sales presentation to the prospective buyer.



Explain the offer clarification step of the global selling process and how the salesperson can anticipate possible questions asked by the prospective buyer.



Describe the importance of the relationship step of the global selling process and how the salesperson can effectively build a long-term relationship with the prospective buyer.



Recognize and minimize the potential for unethical practices in the global selling process.

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Sales Management A Global Perspective

ISBN: 9780415300445,9781134420100

1st Edition

Authors: John B Ford, Earl Honeycutt, Antonis Simintiras

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