1. Study catalogs from two competing industrial supply firms or two competing direct-mail catalog companies. Assume one...
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1. Study catalogs from two competing industrial supply firms or two competing direct-mail catalog companies. Assume one of the represented businesses is your employer. After studying the catalogs, make a comparative analysis of your company’s competitive advantages.
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ISBN: 9780618345878
12th Edition
Authors: Gerald L. Manning, Michael L. Ahearne, Barry L. Reece
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