Selling Today(12th Edition)
Authors:
Gerald L. Manning, Michael L. Ahearne, Barry L. Reece
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Book details
ISBN: 9780132109864
Book publisher: Prentice Hall
Book Summary: Extensive, real-world applications, carefully integrated with current personal selling concepts. Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process.
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