Comment on the importance of value creation product strategies for transactional, consultative, and strategic alliance buyers.

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Selling Today Partnering To Create Value

ISBN: 9781292458632

15th Global Edition

Authors: Gerald Manning, Michael Ahearne

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Question Posted: Mar 09, 2024 12:00 PM

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Comment on the importance of value creation product strategies for transactional, consultative, and strategic alliance buyers.

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Value creation product strategies are essential for all types of buyers whether they are transaction...View the full answer

Selling Today Partnering To Create Value

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