Distinguish between a general benefit and a specific benefit. Why do customers respond positively to specific benefits?

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Selling Today Partnering To Create Value

ISBN: 9780133543384

13th Global Edition

Authors: Gerald L. Manning, Michael Ahearne, Barry L. Reece

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Question Posted: Oct 17, 2024 07:00 AM

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Distinguish between a general benefit and a specific benefit. Why do customers respond positively to specific benefits?
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Distinguish between a general benefit and a specific benefit. Why do customers respond positively to specific benefits?

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Selling Today Partnering To Create Value

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