Distinguish between features and benefits. Explain how to add value with a featurebenefit strategy.
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Distinguish between features and benefits. Explain how to add value with a feature–benefit strategy.
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Features and benefits are both important aspects of marketing and sales strategies but they serve different purposes Features Features refer to the ch...View the full answer
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Related Book For 
Selling Today Partnering To Create Value
ISBN: 9781292458632
15th Global Edition
Authors: Gerald Manning, Michael Ahearne
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