Explain the concept of direct denial. How should a salesperson deal with this type of buyer concern

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Explain the concept of direct denial. How should a salesperson deal with this type of buyer concern and resistance?

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Selling Today Partnering To Create Value

ISBN: 9781292458632

15th Global Edition

Authors: Gerald Manning, Michael Ahearne

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Question Posted: Mar 09, 2024 12:00 PM

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Explain the concept of direct denial. How should a salesperson deal with this type of buyer concern

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Direct denial is a strategy used by salespeople to directly refute or counter objections raised by a prospect It involves providing factual evidence or logical arguments to challenge the validity of t...View the full answer

Selling Today Partnering To Create Value

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