In October, people of the Hindu religion celebrate Diwali, the festival of lights. The festival of lights

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In October, people of the Hindu religion celebrate Diwali, the festival of lights. The festival of lights is one of the most important and most beautiful Indian festivals. Rick Saulle, a pharmaceutical sales representative employed by Pfizer, knew that one of the most important physicians he called on was Indian and would celebrate Diwali. He also knew that it is commonplace to provide sweets to Indians who celebrate Diwali. Saulle visited an Indian grocery store and purchased a plate of Indian sweets to celebrate Diwali. When he presented the sweets to the physician, the response was very positive. The doctor grabbed Saulle’s hand, shook it forcefully, and sincerely thanked him for honoring this important holiday.43 As a nation, we serve as host to a kaleidoscope of the world’s cultures, and the trend toward greater diversity will accelerate in the years ahead. Reflect on the gift given by Mr.

Saulle and then answer these questions.

a. Is it appropriate for a salesperson to give a gift to someone who is celebrating a religious holiday?

b. In addition to giving a gift, what are some other ways to recognize a religious festival or holiday?

c. List and describe three religious holidays or festivals celebrated by denominations other than Christian.

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Selling Today Partnering To Create Value

ISBN: 9780133543384

13th Global Edition

Authors: Gerald L. Manning, Michael Ahearne, Barry L. Reece

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