Pricing affects the positioning of a product offering. Explain the process of determining the pricing strategy.

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Selling Today Partnering To Create Value

ISBN: 9781292458632

15th Global Edition

Authors: Gerald Manning, Michael Ahearne

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Question Posted: Mar 09, 2024 12:00 PM

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Pricing affects the positioning of a product offering. Explain the process of determining the pricing strategy.

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Determining a pricing strategy involves a comprehensive analysis of various factors to ensure that the pricing aligns with the positioning of the product offering and effectively meets the objectives ...View the full answer

Selling Today Partnering To Create Value

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