Sue Sacks and other members of her sales team discovered that a traditional productoriented presentation would not
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Sue Sacks and other members of her sales team discovered that a traditional productoriented presentation would not work when selling the Personal Harbor Workspaces.
Success came only after the team adopted the consultative style of selling. Why was the product-oriented presentation ineffective?
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Related Book For
Selling Today Partnering To Create Value
ISBN: 9780133543384
13th Global Edition
Authors: Gerald L. Manning, Michael Ahearne, Barry L. Reece
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