3. Sue Sacks and other members of her sales team discovered that a traditional productoriented presentation would

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3. Sue Sacks and other members of her sales team discovered that a traditional productoriented presentation would not work when selling the Personal Harbor Workspaces.

Success came only after the team adopted the consultative style of selling. Why was the product-oriented presentation ineffective?

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Selling Today

ISBN: 9780618345878

12th Edition

Authors: Gerald L. Manning, Michael L. Ahearne, Barry L. Reece

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