3. Sue Sacks and other members of her sales team discovered that a traditional productoriented presentation would
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3. Sue Sacks and other members of her sales team discovered that a traditional productoriented presentation would not work when selling the Personal Harbor Workspaces.
Success came only after the team adopted the consultative style of selling. Why was the product-oriented presentation ineffective?
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Related Book For
Selling Today
ISBN: 9780618345878
12th Edition
Authors: Gerald L. Manning, Michael L. Ahearne, Barry L. Reece
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