The Ritz-Carlton hotel chain illustrates the total product concept discussed in this chapter.

Research value-added information on the Ritz-Carlton chain by accessing www

.ritzcarlton.com. Choose a location and click “Meetings.” Click “Quick Facts” and print the information presented. Circle at least five features you consider to be value-added features. Examine the room rates by clicking “Accommodations.” On the fact sheet you printed, record the room rate for single- and double-occupancy rooms.