5. Discuss the nontraditional location strategies: competitive clustering, saturation marketing, marketing intermediaries, substitution of communications for transportation,
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5. Discuss the nontraditional location strategies: competitive clustering, saturation marketing, marketing intermediaries, substitution of communications for transportation, and the impact of the Internet on service location.
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Related Book For
Service Management Operations Strategy Information Technology
ISBN: 9780071244404
5th Edition
Authors: James A Fitzsimmons
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