Revisit the description of Southwest Airlines. Think about the following issues: How is Southwest Airlines different
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Revisit the description of Southwest Airlines. Think about the following issues:
● How is Southwest Airlines different from a ‘full service’ airline such as British Airways or KLM?
● What seem to be the major reasons why Southwest Airlines is so successful?
● What threats to its success could Southwest Airlines face in the future?
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Related Book For
Operations And Process Management Principles And Practice For Strategic Impact
ISBN: 9780273684268
1st Edition
Authors: Nigel Slack, Stuart Chambers, Robert Johnston, Alan Betts
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