Revisit the description of Southwest Airlines. Think about the following issues: How is Southwest Airlines different

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Revisit the description of Southwest Airlines. Think about the following issues:

● How is Southwest Airlines different from a ‘full service’ airline such as British Airways or KLM?

● What seem to be the major reasons why Southwest Airlines is so successful?

● What threats to its success could Southwest Airlines face in the future?

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Operations And Process Management Principles And Practice For Strategic Impact

ISBN: 9780273684268

1st Edition

Authors: Nigel Slack, Stuart Chambers, Robert Johnston, Alan Betts

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