1. Demonstrate the importance of creating a service culture in which providing excellent service to both internal...

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1. Demonstrate the importance of creating a service culture in which providing excellent service to both internal and external customers is a way of life.

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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