1. Demonstrate the importance of creating a service culture in which providing excellent service to both internal...
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1. Demonstrate the importance of creating a service culture in which providing excellent service to both internal and external customers is a way of life.
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Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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