5. Visit the websites of several service providers. Does the physical evidence of the website portray an

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5. Visit the websites of several service providers. Does the physical evidence of the website portray an image consistent with other forms of evidence provided by the organizations?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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