1. Explain the impact of physical evidence, particularly the servicescape, on customer perceptions and experiences. ...

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1. Explain the impact of physical evidence, particularly the servicescape, on customer perceptions and experiences.

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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