2. Illustrate differences in types of servicescapes, the roles played by the servicescape, and the implications for

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2. Illustrate differences in types of servicescapes, the roles played by the servicescape, and the implications for strategy.

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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