1. How does the service measurement described in this chapter differ from the service measurement in Chapter...
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1. How does the service measurement described in this chapter differ from the service measurement in Chapter 5? Which of the two types do you think is most important? Why?
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Related Book For 
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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